marketplace

Branding and the open source marketplace

Open brand

In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand's visibility. With so many brands jostling for attention, the low signal-to-noise ratio might tempt marketers into adopting an "everything but the kitchen sink" approach, attempting every idea from the marketing playbook in the hope that one will stick. However, this would be a mistake: careful niche marketing offers greater opportunities for brand advancements and market share. Let's see how. » Read more

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Idea Market: A stock exchange metaphor for empowering collaborative innovation

Idea Market: A stock exchange metaphor for empowering collaborative innovation

At Experian Latin America, aiming to systemize innovation as a capability in an increasingly competitive market, we implemented an ideation platform that mirrors our company‚Äôs people-oriented management strategy: collaborative, transparent, and meritocratic. Idea Market is a stock-exchange-like innovation portal that leverages on the power of the crowdsourcing and opens a space for people to express their ideas and collaborate with each other. As a result, it reinforces happiness among employees, leading to higher company growth. » Read more

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Democratizing fashion

I'm one of those people who are, well, fashion challenged. I never seem to get it right. I show up to events dressed casual when everyone else is formal, or formal when everyone else is casual. You name the event, I will inevitably get the wardrobe wrong.

So I was intrigued when American Public Media's Marketplace brought Polyvore to my attention. I like the idea of open sourcing my wardrobe decisions. Polyvore is a website that allows visitors to » Read more

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