open business - Page number 4

Open marketing: What does it really mean?

The Open Source Way book has a section on Open Marketing, and I'll be honest: I have my doubts.

I will grant that the American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

But in the real world? It seems to me that marketing is often better defined, "the art of convincing others they have a need for something... for which they have no need." » Read more

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How much transparency is too much?

Years ago when I interned at Red Hat, the company had an intranet traffic competition. Employees were encouraged to create or improve their page on the intranet, then post a link that told why you should visit. The person with the most traffic at the end of the week would win a prize.

I don't remember who won—maybe the guy whose link advertised “naked chicks”? But I do remember one entry: a certain software engineer posted his current salary “in the interest of transparency.” It was a surefire way to draw traffic—and spark conversation. » Read more

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Building an open source business

In 2002 I was working for Oculan, a company that founded an open source network management application platform called OpenNMS. Oculan used this platform as the basis for a network management appliance, but my job was to create a services and support business around the platform itself.

In May, just after the release of OpenNMS version 1.0, Oculan got new investors, who decided to focus on the appliance and to stop working on OpenNMS.

I knew that without at least one person dedicated to OpenNMS it would die, and I wasn't ready to give up on it. So I went to the CEO and asked to become the administrator of the project. We talked for a bit, and then he looked at his watch and said that if I was off his payroll by Friday, he'd give me a couple of servers, the OpenNMS domain names, and his blessing to continue on with OpenNMS. » Read more

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Hello world:

Welcome to the business channel on opensource.com. In this channel we plan to explore how the principles of open source are influencing the world of business.

I have been working at open source software companies for the past 10 years and have experienced first hand how the open source model creates better software faster. I hadn't spent as much time thinking about open source beyond software.

This all changed for me last year. » Read more

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