panera cares

Panera's experiment in human nature: Let customers decide what to pay

Panera's experiment in human nature: Let customers decide what to pay

Panera Bread launched a new breed of business to attack the growing epidemic of food insecurity in America. The result is Panera Cares—cafes where people eat tasty, nutritious food in an uplifting environment and pay whatever they can afford. There's a full Panera menu, but no prices. The guest, not Panera, sets the price. And yet, each community cafe is self-sustaining. » Read more

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