Jim Whitehurst explains his decision to distribute the book via traditional publisher Harvard Business Review (HBR) Press. He says that in many ways, HBR does for books what Red Hat does for open source software—it collaborates with creators and adds value to the products of these collaborations.
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
A few weeks ago, I had the opportunity to meet Molly Dix and Jeff Cope, who run the Open Innovation Advisory Services group at RTI. For those not familiar with RTI, it is one of the world's preeminent research institutes, founded by a group of scientists in 1958 and now employing almost 3000 people... Read more