PepsiGate

Poll: Are bloggers journalists?

» After you vote, discuss this topic in-depth on the article, Navigating the murky waters of the new media: Five lessons from PepsiGate or in the comments below.

 

5 Comments

Navigating the murky waters of the new media: Five lessons from PepsiGate

Recently PepsiCo quietly bought the rights to blog about nutrition on a highly respected science blog network. Outraged bloggers and readers at ScienceBlogs said—well, things I can't repeat here—and dubbed the debacle PepsiGate.

As you may have guessed, the blog quickly vanished, but the resulting debate provides insight into some ethical considerations around the so-called new media: the world of online citizen-based journalism. » Read more

1 Comment