positioning

Apple, Google, and the open vs. closed positioning war

Over the last few months, the battle to define the meaning of the word "open" has intensified into one of the more interesting brand positioning exercises I've seen in the technology industry (if you aren't familiar with brand positioning and would like to learn more, consider starting here).

I thought I'd do a quick report from the front lines, diving in specifically to examine the battle for smartphone leadership, and looking at things from a brand positioning strategy perspective. » Read more

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Evaluating TEDx as a brand strategy

A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here).

So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the legendary TED conference, I thought it might be a good opportunity to take a closer look. The issue? » Read more

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Is your culture made of gold or fool's gold?

When I hear people talk about how awesome their organizational culture is, I often find myself wondering what sort of “great” culture it is.

For me, great cultures fall into two categories: entitlement and mission-driven. Those “best places to work” lists don't usually make a distinction, but I do. Here is the difference:

Entitlement cultures

The surest sign of an entitlement culture? When someone tells you why they like their work, they give you an example of a benefit not related to the work itself. Some examples:
» Read more

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