race to the top

Coffee, designers, and U.S. education reform

Imagine for a moment you're a graphic designer working within the marketing department of a major coffee-shop brand. Over the years individuals far higher up in the organization have raised profit margins by putting increasingly lower quality coffee into the customer's cup. They've replaced  experienced coffee bean importers with untrained proxies who make the cheapest selections. They have slashed the marketing and production budgets beyond recognition.

Several years in and sales have tanked. The powers-that-be settle on the designers as the source of the problem. » Read more

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