sins

The seven deadly sins of innovation leaders

Scary to join

The sole purpose of a business is to grow. This can take on many dimensions – profits, revenues, market share, brand or community influence just to name a few. The road to growth is very simple. Innovation is required to drive growth. You make something better or new (products, services, solutions, etc.) and you sell to someone better or new (markets, segments, channels, etc.). Basically that’s it the rest is just fine print.  » Read more

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