Twitter offers customer service access on problems that you couldn't have reached before: the little things. (I've heard they count.) There's a huge opportunity for companies to interact with their customers in a way they haven't before, but a lot of them are still ignoring it. Or worse, they... Read more
I can't bring myself to write a headline that involves the words "Google+," "Facebook killer" and a leading question mark. But that's no doubt what they're hoping for with this announcement, isn't it?
I learned yesterday that there's the “old GM” and the “new GM” according to Liz Boone, Global Director, Digital and Social Engagements at General Motors. Like many companies affected by the downturn and forced to make some difficult decisions, GM is still rebuilding. After declaring bankruptcy in... Read more
"If I tell you that this is the greatest good for a human being, to engage every day in arguments about virtue and the other things you have heard me talk about, examining both myself and others, and if I tell you the unexamined life is not worth living for a human being, you will be even less... Read more
Last week a friend of mine posted on Facebook, “I need a new lawnmower. Any opinions on what I should get?” She received several responses. One person suggested a goat. Another posted a picture of an attractive shirtless man with bulging muscles gleaming with sweat as he worked in the yard. But... Read more
Big pharma is one of the main scapegoats for the steeply rising costs of medical care. This might make sense when you learn how staggering the pricetag on necessary processes—like clinical trials—can be. According to the Pharmaceutical Research and Manufacturers of America (PhRMA), the U.S.... Read more
On April 15, NASA concluded the first year of its Open Government Initiative by releasing a status report on 150 milestones of 19 open government projects and three flagship initiatives. "NASA continues to innovate on its approach to open government," said Nick Skytland of NASA's Open Government... Read more
When someone in the communications industry refers to a "community manager," they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has... Read more
SXSW has barely even begun, and two themes are clear. One is startups, which is well-covered. (BusinessWeek called it SXSW's fetish.) But the other is sharing.
Join us March 17 at 2 p.m. for a discussion with Charlene Li, author of New York Times bestselling Open Leadership and co-author of the critically acclaimed Groundswell, for the latest in our Open Your World webcast series. Li will share her research and explain how social technology is... Read more