So maybe I'm just getting old, but when just about every article about the Silly Bandz craze credits social media with the spread of the fad, I can't be the only one who thinks we're overvaluing the role of Twitter and Facebook. Word of mouth marketing has always been the best type, and social... Read more
The other day I was chatting with friend and digital strategy/social media expert Ken Burbary on the phone. He was advising a colleague on some good community-building techniques to consider when all of the sudden the following words came out: "You have to find your cheeseheads." What? I did a... Read more
A few months ago, I had the opportunity to meet Jim Gilmore, co-author (with Joseph Pine) of the book Authenticity: What Consumers Really Want. I first read the book a few years ago, and it really struck a nerve for me—these guys were on to something. So I convinced Jim to subject himself to a Five... Read more
Last week, my friend Greg DeKoenigsberg posted an article about Jaron Lanier's negative comments regarding open textbooks. At almost very same time, I happened to stumble upon an article Jaron wrote back in 2006 criticizing Wikipedia.
We recently sat down with Dr. Tony O'Driscoll, co-author of the book Learning in 3D: Adding a New Dimension to Enterprise Learning and Collaboration, to talk about avatar-based Internet communities like SecondLife. Here's what he had to say about the way the Internet has evolved—and the business... Read more
So, how does an unknown anthropology professor from Kansas make a home movie on a “cheap computer” in his basement that beats out all the $3.6 million Super Bowl ads and transforms him into a Web 2.0 rock star? This story begins and ends with the free and open user-generated media-scape.