speak softly and carry a big stick

How to find a community's cheeseheads when they aren't wearing foam hats

The other day I was chatting with friend and digital strategy/social media expert Ken Burbary on the phone. He was advising a colleague on some good community-building techniques to consider when all of the sudden the following words came out:

"You have to find your cheeseheads."

What? I did a double-take (or at least the conference call equivalent) and asked him to repeat himself.

I had heard him correctly. » Read more

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