storytelling

Why is Google putting so many ads on TV?

Why is Google putting so many ads on TV?

Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United States has become a torrential downpour.

For me, Google has long been one of the poster children for a new breed of company born in the age of the Internet that doesn’t need to rely on traditional advertising to build its brand. » Read more

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Telling the open source story - Part 1

As open source software becomes more mainstream, it's easy to forget how amazing it is. Countless individuals, donating their time and sharing their brainpower, work to build a shared infrastructure on which the world's computing is done. Amazing. Even more amazing, in survey after survey, the big reason open source contributors give for their participation is that it's "fun." Even more amazing than that is the rate at which this technology improves because people are having fun building it.

Wikipedia, the free internet encyclopedia that anyone can write or edit, is no less amazing. Yet as it gains legitimacy, the exciting story of how it is created and renewed--daily, perpetually--is de-emphasized. Yes, Wikipedia is imperfect. By design, it will always be a work in progress. But because there is a collective human impulse to share knowledge, the fact that anyone can improve it any time they want, means that someone always will.

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Designing culture: The other community plumbing

One of our frequent writers in the Business channel, Chris Grams, gave the keynote at DrupalCamp Boone today on "Designing culture: The other community plumbing." This post is based on that talk.

Drupal is great as a content management system. But as much as we like it, a community is not built by Drupal. It's built by people. Getting people to work together is not solved by a Drupal installation alone. You need culture--the other community plumbing.

Can culture be designed? Yes. » Read more

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