Why do we share and what is the value?

sharing and spreadability

It's not news that popular media have undergone significant changes due to participatory digital platforms. We tweet. We connect. We comment. Above all, we share. And the ability to share media has become a need and expectation in networked culture. There are already all sorts of buzzwords swirling around this topic—viral media, memes, prosumers, attention economy, Web 2.0, etc.

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Want to change your company? Go viral

Want to change your company? Go viral

Scott Keller contributed to this article.

You've begun to make major changes at your company. Maybe you've decided to restructure your business to reach new markets or perhaps you're cutting costs in response to a crisis. » Read more