Every time there's an Open Your World Forum webcast, I mark my calendar. And every time, something comes up, and I miss the webcast. Fortunately for the absent-minded among us, you can get the webcasts on demand. (Here's where I should also admit to having a short attention span--and loving the... Read more
I’m passionate about helping organizations develop more authentic, meaningful, and productive relationships with the communities around them. Last week, I suggested a few ideas for how to begin thinking about a less self-centered approach to community strategy that might help.
"I would not give a fig for the simplicity on this side of complexity, but I would give my life for the simplicity on the other side of complexity." —Oliver Wendell Holmes When it comes to managing their costs, most companies operate with a simple model. They start by trying to maximize their... Read more
Manonamission.blogspot.com is a great collection of corporate mission statements. I recently used its search function to find examples of companies that prominently and publicly state something close to "people are our most important asset." Here's a partial list: Nestlé, Procter & Gamble,... Read more
Social media like Facebook, Twitter, or LinkedIn enable ordinary people to do international live broadcasting. It's little wonder companies worry about the potential damage to their brand or reputation from wayward tweeting employees, and I am told many a celebrity's agent has considered adding a “... Read more
A few months ago, I had the opportunity to meet Jim Gilmore, co-author (with Joseph Pine) of the book Authenticity: What Consumers Really Want. I first read the book a few years ago, and it really struck a nerve for me—these guys were on to something. So I convinced Jim to subject himself to a Five... Read more
I posted an article not too long ago about some folks we met at the Open Video Conference last year and Brian Palmer is another great speaker that we got to witness. Brian is the Digital Channel Manager for Earth-Touch, a wildlife documentary company based out of London and South Africa. There's... Read more
It's a good bet that the next generation of defining companies will have corporate cultures built the open source way-- around openness and collaboration, while fostering community and culture that extend outside the company walls. In fact many of the defining companies of the first decade of this... Read more