Branding Branding feed

Get inspiration and advice for developing your project's brand—how people know and perceive your product—from the articles in this section.

A look at 6 iconic open source brands

Look to these six open source projects who are doing branding right for inspiration and guidance.
3 keys to developing your organization's story openly

Developing your organization's story—the narrative that gives it its current identity and charts...
4 keys to developing your mission or values openly

How can your mission-driven organization develop its mission openly? Chris Grams explains.
How to avoid Brandy McBrandface issues when running projects openly

Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the...
Kill extra brand names to make your open source project more powerful

Every second you spend building a new brand is one you can't invest in building the greater brand.
How to choose the right brand architecture for your open source project

Should your project, product, and company have the same name? Chris Grams shares some important...
How to choose a brand name for your open source project

President of branding firm New Kind, Chris Grams, shares tips for naming your open source project...

What truly defines any open source project, making it a unique entity that is different form all...