If you're looking for a few immediately useful actions for community building, here are 50 that might help.
- Create an area that caters to newcomers on the topic. Put the beginner guides here and link these to relevant forum discussions.
- Identify a common problem and launch an eBook where members can share their best advice. Publish it next month.
- Hire a full-time community manager with experience, passion, and existing relationships in your sector.
- Initiate discussions based upon a challenge most people face. Make sure you post it as a question to be answered: "How are you tackling {problem}?"
- Interview a member of the community. Ask them about both their experience and opinions on topical issues.
- Write a news-post highlighting what’s new in the community.
- Remove the big graphic and make sure the latest activity is above the fold on the landing page of your community.
- Change the post-registration page to a newcomer-created page highlighting specifically what someone can do in the community right now.
- Ensure all e-mails from the community originate from your e-mail address.
- Remove the areas of the site that don’t get used much (blogs, multimedia areas, groups).
- Create a person of the year award for a VIP/influencer in your sector.
- Organize a live online event featuring a common topic of discussion, a VIP, or a live lesson for people that want to be better at the topic.
- Reach out to members that have made lengthy posts, and ask if they would like to write regular columns based upon that topic.
- Introduce fascinating questions to the profile page. What was the biggest achieve/failure/best memory/how did they get involved in that topic?
- Make your community public, ensure everyone can see everything.
- Replace your community about page with a history page. Highlight the founding members, the big debates, the top members, and things the community has achieved.
- Plan out a specific newcomer journey through your community. What will their first contribution be, the second, and the third.
- Survey your members on their feelings towards the topical issues, publish the results, and send to news media.
- Reach out to your top 20 members. Just ask how they’re doing.
- Cultivate the most common questions into a FAQ area on the community platform.
- Add your e-mail and mobile/cell number to several areas in the community. Invite people to contact you with their ideas/opinions/problems.
- Create a welcome guide highlighting what members can do in the community and the culture of the community.
- Invite five people to join your community. Make sure you highlight something specific within the community they can do.
- Identify a common goal the community can achieve and break it down into simple steps.
- Create a clear be more involved area of the community for people that want to help run the community.
- Look for topics which frequently arise and build a sub-group for this topic. Find a passionate person to manage the group.
- Advise the five people that complain the most that this community probably isn’t right for them.
- Reach out to journalists in your sector and offer them a few current trends/stories in that field from the community. Ask if they would like a weekly update of community snippets they can use for their work.
- Benchmark the current number of active members in the community, the number of posts, the number of posts per active member. Now do this again next month.
- Use the sense of community index as a survey to a random sample of members.
- Invite members to submit their nominations for community members of the month/year.
- Create a standard newsletter template which highlights activities people can get involved in right now.
- Change the default profile picture and answers to something funny.
- Interview five members, look to see what symbols/words/expressions they use which are unique to community members and use them throughout the community. Ideally, name areas of the community after these symbols.
- Introduce a fun Friday activity. The ‘Your Plans For The Weekend Thread’, the funniest photo competition, the quiz, or anything especially whacky.
- Ask your 10 top members what they think about a topical issue and publish the results as as content piece.
- Segment your members into newcomers (less than 3 months), regulars (longer than 6 months), lurkes (no contributions in 6 months) and inactives (no visits in 6 months). Send unique messages to each group.
- Organize a live chat between your boss, a few colleagues, and members of the community.
- Highlight three popular self-disclosure based discussions in the community. Turn these into universal discussions/sticky-threads.
- Create discussions about a topical issues, link this to an upcoming event on that issue, and write content about the event. Link the 3 sources of activity (discussions, content, and events) together.
- Have a theme for the month.
- Target a sub-group within your community’s topic to join the community. Create discussions, content, and activities just for this group.
- Find a common enemy. Write updates on what the enemy is doing.
- Post what’s happening in the community (popular discussions, events/activities) to social media channels with links back to the community where members can get involved.
- Change the registration page to only ask for a name, e-mail address, and anti-spam verification.
- Create a guide for someone to become a top member of that community.
- Establish a challenge for members. Who can provide the best solution to...?
- Tell the community about its meta-information. What are the levels of growth/activity. What are the most popular discussions/people?
- Organize the navigation system by popularity, not alphabet. Ensure the most used features appear first, as with the most popular discussions categories/groups etc.
- Ask members what products/services/books they really like or really need. Create a community-recommended/wanted area of the platform.
Originally posted on the Feverbee blog. Reposted with permission.
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