I’ve written before about the genuine renaissance open source software represents and the vast implications that openness provides. I’ve admitted that computer science, based on its relative unwillingness to share great ideas, has lagged behind other hard sciences in its understanding of how and... Read more
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough. And, as rousing and convincing as those arguments are, you've probably... Read more
Recently, I was watching a nature program on bowerbirds. When it’s mating season, these industrious little creatures build elaborate nests (bowers) to draw in female bowerbirds. They decorate with colorful bits of trash (some are particularly partial to blue items) and steal bottlecaps and feathers... Read more
During our Free vs. Paid Business Models webcast, we had a lot of questions from the audience—more than our guests had time to answer. Nicolas Pujol generously took a few more minutes of his time to answer these followups.
Do you feel hamstrung by your company’s IT policies? Are the IT tools you have at home more up-to-date than ones you’re forced to use at work? Do you wish you had more control over your IT environment at work? If so, you’re not alone. A while back in the Wall Street Journal, Nick Wingfield dared... Read more
Daniel Pink, known for his insightful take on what truly inspires and encourages us all, joined opensource.com for a webcast June 22 on the subject of his latest book, Drive: The Surprising Truth About What Motivates Us.
I want to conclude this series of columns, in which I’ve written about marketing, pricing, and sales, with a discussion of what might be the most difficult aspect of running an open source business: getting paid.
At one time or another, most of us have probably worked for a boss who was self-absorbed, vindictive, or just plain inept — a real-life equivalent to Dunder Mifflin’s Michael Scott. One of my first jobs was for an HR manager who thought the best way to humble a cocky new MBA was to have him... Read more
The other day I noticed that the application deadline to be considered for the Fortune 100 Best Companies to Work For list is this week. My company is too small to be considered for this honor (you must have at least 1000 employees), but I always pay close attention when the rankings come out, and... Read more
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more