marketing

When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling free software?") I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my... Read more
2 comments Posted 26 Oct 2010 by Tarus Balog Feed
There's a great new blog post up this week on the Harvard Business Review blog site by Bill Taylor, founder of Fast Company magazine and author of the book Mavericks at Work, entitled Brand is Culture, Culture is Brand. As I read the post, I couldn't help but smile, as the primary point of... Read more
3 comments Posted 30 Sep 2010 by DeLisa Alexander (Red Hat) Feed
Robyn Bergeron gave a Friday talk at Ohio LinuxFest titled "OM NOM - Open marketing--not obscure marketing." This post is based on her talk. Marketing is typically done in a room of people who are removed from those who develop the things they're marketing. Open marketing (not obscured marketing!)... Read more
1 comment Posted 10 Sep 2010 by Ruth Suehle (Red Hat) Feed
Maybe some day we'll look back on the role of the manager in our organizations and laugh. Such a quaint trend. Kind of like having The Clapper in every room of your house, or wearing multiple Swatch watches, or working out to Richard Simmons videos. Each seemed really helpful at the time, but... Read more
2 comments Posted 30 Aug 2010 by Chris Grams Feed
A few months ago, I had the opportunity to meet Jim Gilmore, co-author (with Joseph Pine) of the book Authenticity: What Consumers Really Want. I first read the book a few years ago, and it really struck a nerve for me—these guys were on to something. So I convinced Jim to subject himself to a Five... Read more
0 comments Posted 25 May 2010 by Chris Grams Feed
The Open Source Way book has a section on Open Marketing, and I'll be honest: I have my doubts. I will grant that the American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have... Read more
8 comments Posted 17 May 2010 by Rebecca Fernandez (Red Hat) Feed
Traditional media companies are in big trouble. You may have noticed. You know who else has noticed? David Pakman, currently a partner at the prestigious Venrock venture capital firm. You may also know David as the former CEO of eMusic—a fairly disruptive media company in its own right. David has... Read more
5 comments Posted 2 Mar 2010 by Chris Grams Feed

Pages