Open for business
In the last 15 years of my career I have worked at several open source software companies, each with its own unique approach to software delivery, packaging, branding, and sales. Two things have become clear to me:
3 comments Posted 23 Jul 2012 by Paul Salazar Feed
How do you collaborate with today's marketing teams?
In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on any given day. More often, we find teams distributed across cities, countries, and fairly frequently, continents. The members... Read more
4 comments Posted 12 Oct 2011 by Todd Barr Feed
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough. And, as rousing and convincing as those arguments are, you've probably... Read more
0 comments Posted 8 Jul 2011 by Umair Haque Feed
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
7 comments Posted 13 Jun 2011 by Chris Grams Feed
Brand managers, customer experience executives, and marketing VPs, I need to tell you something. And it might hurt. Your strategies and innovations may be brilliant, but whether they’ll come to fruition is entirely up to some employees who are quite far down on the corporate totem pole. Most of the... Read more
3 comments Posted 31 May 2011 by Rebecca Fernandez (Red Hat) Feed
As open source software becomes more mainstream, it's easy to forget how amazing it is. Countless individuals, donating their time and sharing their brainpower, work to build a shared infrastructure on which the world's computing is done. Amazing. Even more amazing, in survey after survey, the... Read more
6 comments Posted 22 Nov 2010 by Colin Dodd (Red Hat) Feed
When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling free software?") I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my... Read more
2 comments Posted 26 Oct 2010 by Tarus Balog Feed
There's a great new blog post up this week on the Harvard Business Review blog site by Bill Taylor, founder of Fast Company magazine and author of the book Mavericks at Work, entitled Brand is Culture, Culture is Brand. As I read the post, I couldn't help but smile, as the primary point of... Read more
3 comments Posted 30 Sep 2010 by DeLisa Alexander (Red Hat) Feed
Robyn Bergeron gave a Friday talk at Ohio LinuxFest titled "OM NOM - Open marketing--not obscure marketing." This post is based on her talk. Marketing is typically done in a room of people who are removed from those who develop the things they're marketing. Open marketing (not obscured marketing!)... Read more
1 comment Posted 10 Sep 2010 by Ruth Suehle (Red Hat) Feed
Maybe some day we'll look back on the role of the manager in our organizations and laugh. Such a quaint trend. Kind of like having The Clapper in every room of your house, or wearing multiple Swatch watches, or working out to Richard Simmons videos. Each seemed really helpful at the time, but... Read more
2 comments Posted 30 Aug 2010 by Chris Grams Feed