Julian Birkinshaw

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London

Julian Birkinshaw is Professor of Strategic and International Management at London Business School. He is co-Founder and Research Director of the Management Lab (MLab).
Julian’s main area of expertise is in the strategy and management of large multinational corporations, and on such specific issues as corporate entrepreneurship, innovation, subsidiary-headquarters relationship, knowledge management, network organisations, and global customer management.
Julian's most recent book "Reinventing Management: Making Smarter Choices for Getting Work Done," was published in March 2010. He is also the author of "Giant Steps in Management" (2007), "Inventuring: Why Big Companies Must Think Small" (2003), "Leadership the Sven-Goran Eriksson Way" (2002), and "Entrepreneurship in the Global Firm" (2001), and over fifty articles in such journals as Harvard Business Review and Sloan Management Review.
In 1998 the leading British management magazine Management Today profiled Julian as one of six of the “Next Generation of Management Gurus”. He is regularly quoted in international media outlets, including CNN, BBC, The Economist, The Wall Street Journal, and The Times and speaks regularly at business conferences.

Authored Content

The M-word

When you ask children what they want to be when they are older, how many of them say they want to be a manager? I've certainly never met one who had such aspirations. In part…

What is your management model?

One enduring change in the management lexicon brought about by the dotcom revolution was the term business model—how a firm makes money. The concept had been in existence for…