What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe it's those who build your product, or maybe it's the business partners who are using it. Or maybe it's those who are blogging about it.
As an organization or even individual there always seem to be questions when considering whether or not to make your project or code snippet open source. Many times, it starts with trying to figure out which license to use. But there are many other things to consider. We derived a list for you the... Read more
Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people aware of something you’re passionate about. Then, over time, you get more comfortable with using the shameless plug and that desire to make people aware transforms into purposeful marketing. At some... Read more
Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered the black swans of the social world: they were perceived as having limited social skills, little interest in non-programming activities, and few friends. Fast forward to today, and things have changed... Read more
This summer I worked as a marketing intern at Red Hat in the JBoss Middleware business unit. As you may expect, I learned a lot about marketing and middleware. But I also learned that open source is as much a culture as a software development model.
In the last 15 years of my career I have worked at several open source software companies, each with its own unique approach to software delivery, packaging, branding, and sales. Two things have become clear to me:
In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on any given day. More often, we find teams distributed across cities, countries, and fairly frequently, continents. The members... Read more
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough. And, as rousing and convincing as those arguments are, you've probably... Read more
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
Brand managers, customer experience executives, and marketing VPs, I need to tell you something. And it might hurt. Your strategies and innovations may be brilliant, but whether they’ll come to fruition is entirely up to some employees who are quite far down on the corporate totem pole. Most of the... Read more