marketing

Open source strategy and business models
As an organization or even individual there always seem to be questions when considering whether or not to make your project or code snippet open source. Many times, it starts with trying to figure out which license to use. But there are many other things to consider. We derived a list for you the... Read more
7 comments Posted 15 May 2013 by Michael Ferris (Red Hat) Feed
plant in forest
Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people aware of something you’re passionate about. Then, over time, you get more comfortable with using the shameless plug and that desire to make people aware transforms into purposeful marketing. At some... Read more
3 comments Posted 7 Mar 2013 by Jason Hibbets (Red Hat) Feed
Kings of business
Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered the black swans of the social world: they were perceived as having limited social skills, little interest in non-programming activities, and few friends. Fast forward to today, and things have changed... Read more
2 comments Posted 5 Sep 2012 by Sandro Groganz Feed
Interns learn about open source culture at Red Hat
This summer I worked as a marketing intern at Red Hat in the JBoss Middleware business unit. As you may expect, I learned a lot about marketing and middleware. But I also learned that open source is as much a culture as a software development model. 
1 comment Posted 10 Aug 2012 by Shay Chapman (Red Hat) Feed
Open for business
In the last 15 years of my career I have worked at several open source software companies, each with its own unique approach to software delivery, packaging, branding, and sales. Two things have become clear to me:
3 comments Posted 23 Jul 2012 by Paul Salazar Feed
How do you collaborate with today's marketing teams?
In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on any given day. More often, we find teams distributed across cities, countries, and fairly frequently, continents. The members... Read more
4 comments Posted 12 Oct 2011 by Todd Barr Feed
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough. And, as rousing and convincing as those arguments are, you've probably... Read more
0 comments Posted 8 Jul 2011 by Umair Haque Feed
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
7 comments Posted 13 Jun 2011 by Chris Grams Feed
Brand managers, customer experience executives, and marketing VPs, I need to tell you something. And it might hurt. Your strategies and innovations may be brilliant, but whether they’ll come to fruition is entirely up to some employees who are quite far down on the corporate totem pole. Most of the... Read more
3 comments Posted 31 May 2011 by Rebecca Fernandez (Red Hat) Feed
As open source software becomes more mainstream, it's easy to forget how amazing it is. Countless individuals, donating their time and sharing their brainpower, work to build a shared infrastructure on which the world's computing is done. Amazing. Even more amazing, in survey after survey, the... Read more
6 comments Posted 22 Nov 2010 by Colin Dodd (Red Hat) Feed

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