This summer, Barbara Ann Spangler, marketing operations intern at Red Hat, learned how to harness the power of community.
Numerous real-world examples clearly demonstrate that pairing open source technology with a commercial business to refine marketing and delivery to the enterprise user is a highly successful hybrid model, and one that is likely to become increasingly prevalent in years to come.
Too many of us who work with open source software in our daily lives think of ourselves as users, people who merely take advantage of these tools without considering ourselves as an integral part of the development process. That's right. By working with an open source tool, you're automatically... Read more
A reformed "Ad-girl," Elaine Marino of LadyCoders Productions tells me why some marketers should learn to code. Should you?
This is a report from the All Things Open conference, held this year at the Raleigh Convention Center. I attended Steven Vaughan-Nichols session on marketing and using the press in open source—this is a recap.
What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe it's those who build your product, or maybe it's the business partners who are using it. Or maybe it's those who are blogging about it.
As an organization or even individual there always seem to be questions when considering whether or not to make your project or code snippet open source. Many times, it starts with trying to figure out which license to use. But there are many other things to consider. We derived a list for you the... Read more
Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people aware of something you’re passionate about. Then, over time, you get more comfortable with using the shameless plug and that desire to make people aware transforms into purposeful marketing. At some... Read more
Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered the black swans of the social world: they were perceived as having limited social skills, little interest in non-programming activities, and few friends. Fast forward to today, and things have changed... Read more
This summer I worked as a marketing intern at Red Hat in the JBoss Middleware business unit. As you may expect, I learned a lot about marketing and middleware. But I also learned that open source is as much a culture as a software development model.