It looks like OPEN Forum, American Express’ small business community recently got a little more...open. AMEX has removed the restriction to just card members and allows LinkedIn logins [to comment]. LinkedIn is a site where you can host your professional network of trusted contacts. We told you about OPEN forum in a previous post.
“With the LinkedIn API, millions of entrepreneurs and other business professionals on LinkedIn will now be able to actively participate in discussions on OPEN Forum by using their LinkedIn credentials – regardless of whether they are card members or not.”
A blog post on LinkedIn describes how OPEN Forum, an American Express’ community for small business owners, is now OPEN for LinkedIn members.
What do you think about OPEN Forum: A value add to small businesses or a marketing ploy by AMEX?