Rebecca Fernandez

2111 points
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Raleigh, NC

Rebecca Fernandez is a Principal Program Manager at Red Hat, leading projects to help the company scale its open culture. She's an Open Organization Ambassador, contributed to The Open Organization book, and maintains the Open Decision Framework. She is interested in the intersection of open source principles and practices, and how they can transform organizations for the better.

Authored Comments

The difference between engaged communities and general "crowdsourced" ideas is the ultimate value of the outcome to your users.

This article about the Crowdsourced Barbie Doll was another great example of where community-sourcing and crowd-sourcing diverge:
http://brandautopsy.typepad.com/brandautopsy/2010/04/a-crowdsourced-barbie-doll.html

this interview!

I think part of the appeal of Firefox to a broad audience is that it's very simple to download a browser. People are somewhat used to downloading and running basic software that requires no real technical savvy.