brand

Red Hat, opensource.com, and the high road

In my role as Red Hat’s brand manager, I am always on the look out for interesting and provocative readings about brands and branding in general...Read more

How do you sell a community-based brand strategy to your executive team?

One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a...Read more

Who will be the new face of openness at Google?

Last week, Google Senior Vice President of Product Management Jonathan Rosenberg resigned after almost 10 years at the firm . While the comings and...Read more

This one goes out to the fence painters

I’m always looking for interesting new communities to highlight here on opensource.com. Over the past year, I’ve covered everything from Wikipedia to...Read more

Five questions about open source and branding with Alina Wheeler

A few years back, a good friend recommended I pick up a copy of Designing Brand Identity: an essential guide for the whole branding team by Alina...Read more

Is your brand out of control?

I’m lucky enough to have the opportunity to spend much of my time these days doing something I love—helping clients position and manage their brands...Read more

Does WikiLeaks damage the brand image of wikis?

Over the past few weeks, the world has been consuming the newest set of revelations via WikiLeaks. The uproar caused by the release of the first set...Read more

Evaluating TEDx as a brand strategy

A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here...Read more