brand

I’m always looking for interesting new communities to highlight here on opensource.com. Over the past year, I’ve covered everything from Wikipedia to OpenIDEO to The White House and am, frankly, overwhelmed by the sheer quantity of new community-building efforts going on out there. Seems like every... Read more
2 comments Posted 1 Mar 2011 by Chris Grams Feed
A few years back, a good friend recommended I pick up a copy of Designing Brand Identity: an essential guide for the whole branding team by Alina Wheeler. Now in its 3rd edition, it's a beautiful book, well designed and easy to read or to use as a reference.
2 comments Posted 14 Feb 2011 by Chris Grams Feed
I’m lucky enough to have the opportunity to spend much of my time these days doing something I love—helping clients position and manage their brands. My experience helping build the Red Hat brand over ten years had a profound impact on the approach I take to brand positioning.
1 comment Posted 20 Jan 2011 by Chris Grams Feed
Over the past few weeks, the world has been consuming the newest set of revelations via WikiLeaks. The uproar caused by the release of the first set of diplomatic cables from a batch of 251,000 in WikiLeaks' possession is enough to take your breath away. A disclaimer: in this post it is not my... Read more
8 comments Posted 8 Dec 2010 by Chris Grams Feed
A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here). So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the... Read more
15 comments Posted 29 Sep 2010 by Chris Grams Feed
Last fall, a group of researchers at the Palo Alto Research Center (PARC) released a study showing an abrupt leveling off in the number of editors and edits to Wikipedia, starting in about 2007.
20 comments Posted 8 Mar 2010 by Chris Grams Feed
I spoke on a panel at GE today with Chris Brogan, author of the book Trust Agents. After hearing Chris talk about building trust in online communities, it hit me that one of the biggest mistakes I've seen people make when trying to build communities online, even in the open source world, is that... Read more
1 comment Posted 9 Sep 2009 by Chris Grams Feed

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