As a Brand Explorer at New Kind, Elise conducts brand research and mines data for clues that reveal brand stories. She helps build surveys and analyze datasets to understand what communities value about brands today, and what they would value in the future. Using the findings as a foundational guide, she works with clients and the New Kind team to craft brand stories that are authentic to each client. Elise also organizes and helps facilitate workshops, and creates content for New Kind. In her free time, she teaches tango and yoga in the community.

Authored Content

Brand and community balancing on a see-saw

Elise Dorsett shares the story of NGINX's successful attempt to incorporate community feedback into...