Sanford is Director of Business Development at Flat World Knowledge. He brings accomplishments in publishing and technology. He began his textbook publishing career with Prentice-Hall, followed by Holt-Rinehardt, Little-Brown, Benjamin Cummings, Springer-Verlag (Telos Library of Science), and Addison-Wesley - in sales, sales management, field editorial, and marketing management positions. He also started and ran a successful used textbook wholesaling company. Looking for new challenges, Sanford migrated to the digital technology and distributed information sectors, where he served as a strategic business development and technology consultant to Apple Computer; Stanford University's Office of Technology and Licensing; On-Command Video, and several others. Sanford also served as domestic business development and M&A lead for British publishing/broadcasting giant United Business Media, Sanford co-founded two for-profit technology startups, in embedded mobile consumer electronics applications, and embedded asset security applications, respectively. He was co-founder of Telophase, a not-for-profit community broadband consultancy that advocated for local control of fiber-to-the-home (FTTH); Telophase created the widely discussed (within the FCC) concepts of "Communicative Assets" and "Broadband Bonds". Sanford also founded the non-profit California Open Textbook Project (COSTP), the first K-12 open textbook project in America. COSTP has had seminal influence on the open licensed textbook movement, worldwide. Sanford has consulted and/or advised with the most prominent open textbook and open content initiatives. Most recently, Sanford was Senior Project and Research Consultant for the California Community College Open Educational Resources project, funded by The Hewlett Foundation, and founded by current Undersecretary of Education Martha Kanter. Sanford has spoken and written widely about open licensing, educational publishing reform, educational technology innovation, and the social benefits accruing from properly deployed public information and education infrastructures. Sanford holds degrees in Economics and Cognitive Science/Educational Technology.
San Francisco, CA