Ruth Suehle

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Raleigh, NC

Ruth Suehle is the community leadership manager for Red Hat's Open Source and Standards team. She's co-author of Raspberry Pi Hacks (O'Reilly, December 2013) and a senior editor at GeekMom, a site for those who find their joy in both geekery and parenting. She's a maker at heart who is often behind a sewing machine creating costumes, rolling fondant for an excessively large cake, or looking for the next great DIY project.

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I don't disagree with you on preferring a mission-based way to spend eight or more hours of every day. But I wonder what the split is on how people view their work lives. How many stuck in free-soda-and-botox companies have even heard of a mission-based company? How many don't even think that as a [insert relatively unexciting but necessary job here], they have the opportunity to change anything?

If that possibility has never occurred to you, and you see employment as something you have to do to keep putting food on your table and paying for the hotel during your hard-earned two weeks of vacation, then sodas and botox rank pretty highly on keeping you happy during your eight hours in a cage.

And then beyond that, I think there's the combo deal--the types of places where the benefits make spending time on the mission that much easier. If the day care is downstairs, so you don't have to worry about driving across town when something happens to your kid. If there's a doctor/hairdresser/farmer's market on site. Then it's not so much entitlement-driven as supporting employees to work towards your mission. I don't think the two are mutually exclusive.

If you find Al Jazeera cats falling off a table, I want to see it. Better--I want to see it remixed with the "I like turtles" kid.

But really, this might be an opportunity to tell clients about CC licenses, and some of them would probably say yes. They might just not know what it's all about.