Open Services Innovation: An Open Your World Forum webcast with Henry Chesbrough and Gary Hamel

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Register now to join us Thursday, Nov. 11 at 1:30 p.m. EST/ 10:30 a.m. PST for an Open Your World Forum webcast with Henry Chesbrough and Gary Hamel.

Open means different things to different people. To some, open source and open innovation mean free access and a requirement to return enhancements back to a broader community. But businesses ask: where's the competitive advantage? How can the two paradigms co-exist, for mutual benefit?

In this one hour webcast, strategy and management author Gary Hamel will talk with Henry Chesbrough, Executive Director of the Center for Open Innovation at UC Berkeley’s Haas School of Business, about the state of open innovation. Chesbrough argues that companies do better when they look outside their organizations for new ideas, and he's followed the efforts of companies that strike a balance between giving back to the community while seeking a competitive edge in their industries. In his upcoming book, Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era, he explores the ways that service industries are adapting to this paradigm.

Among the topics of discussion:

  • The challenge of the commodity trap for businesses
  • How services can help companies escape the commodity trap
  • How openness can make services more sustainable and differentiated
  • How business models have to change, in order to innovate services

This event is co-produced by and the Management Innovation eXchange.

About Henry Chesbrough

Henry Chesbrough is the Executive Director of the Center for Open Innovation at the Haas School of Business at UC Berkeley. He teaches in the Management of Technology Program at Haas, which is a joint program with Berkeley’s graduate College of Engineering. Previously, he was an assistant professor of business administration, and the Class of 1961 Fellow at the Harvard Business School. He holds a Ph.D. in Business Administration from the University of California-Berkeley, an MBA from Stanford University, and a BA from Yale University, summa cum laude. Chesbrough's books Open Innovation: The New Imperative for Creating And Profiting from Technology and Open Business Models: How to Thrive in the New Innovation Landscape looked at the ways that businesses were adapting to and benefiting from open innovation methodologies. His upcoming book, Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era, focuses on the services industry.

About Gary Hamel

The Wall Street Journal recently ranked Gary Hamel as the world's most influential business thinker, and Fortune magazine has called him "the world's leading expert on business strategy." Hamel's landmark books, Leading the Revolution and Competing for the Future, have appeared on every management bestseller list and have been translated into more than 20 languages. His latest book, The Future of Management, was published by the Harvard Business School Press in October 2007 and was selected by as the best business book of the year. Since 1983, Hamel has been on the faculty of the London Business School where he is currently Visiting Professor of Strategic and International Management. Hamel is the driving force behind the Management Innovation eXchange.

About The MIX

The Management Innovation eXchange (The MIX) is based on the premise that management is nothing less than the technology of human accomplishment. But after 100 years of incremental tweaks, it now needs to be reinvented for a new age. Designed as a collaborative platform, the MIX brings together CEOs, academics, and management experts with executives and managers—indeed, anyone with ideas on how to make management better suited to cope with the 21st century, organizations that are as resilient, inventive and inspiring as the people who work within them.

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I am President + Partner at New Kind, a branding agency that specializes in helping open source and SaaS technology companies grow. Formerly Sr. Manager, Brand Communications + Design at Red Hat, and prior to that, held communications roles at IBM and Gateway. Find Jonathan on LinkedIn.

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