Business innovation and creativity - emerging issues forum

Is the traditional business world at war with creativity?

The right and left brain coming together
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Earlier this week some colleagues and I attended a fantastic gathering of business and political leaders called the Emerging Issues Forum. The theme of the forum—interestingly enough for a bunch of business folks—was creativity, and speakers included some of my favorite thinkers/authors who analyze the future of business:

During their talks, I couldn’t help but notice all three touched on a similar thematic: the crucial role that inspiring creativity plays in driving innovation.

And all three raised questions about whether our “business-as-usual” (so to speak) business practices are creating the environment that will spur innovation needed to compete in the 21st century (some coverage here, here, and here) or whether they actually stifle creativity and innovation.

Other noted experts, including management guru Gary Hamel and legendary thinker Henry Mintzberg regularly raise similar questions (Mintzberg's essay "How Productivity Killed the American Enterprise", written before the economic collapse, puts him squarely in Nostradamus territory on the subject).

So today I ask you what may seem to be a simple question:

Is the traditional business world at war with creativity? Meaning:

  • Why do creative, original ideas face so many challenges seeing the light of day and then surviving in traditional organizations?
  • How can our organizations change so that rather than people who are good at “playing the game” always winning, the best ideas can win more often? Meritocracy in action and all that.
  • And finally, what could us open source-minded folks teach the traditional business world? How could we help more companies innovate the open source way?

Let's give peace a chance, man. How do we end the war and get the right and left brains in our businesses on a more innovative path?

I’d love to hear what you think.


About the author

Chris Grams - Chris Grams is the Head of Marketing at Tidelift and author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World....