marketing

How to partner with external marketing agencies
A community-powered approach to working with the broad ecosystem of marketing agencies can produce new and inspiring results.
0 comments Posted 20 Sep 2016 by Jackie Yeaney (Red Hat) Feed
credibility
Marketing as we know it is changing. But new challenges aren't anything a community can't solve, says Jackie Yeaney.
2 comments Posted 25 May 2016 by Jackie Yeaney (Red Hat) Feed
Open in sky
Six non-code opportunities for contributing to open source software code and communities.
6 comments Posted 20 Jan 2016 by Safia Abdalla Feed
This summer, Barbara Ann Spangler, marketing operations intern at Red Hat, learned how to harness the power of community.
0 comments Posted 11 Aug 2015 by Barbara Ann Spangler Feed
Numerous real-world examples clearly demonstrate that pairing open source technology with a commercial business to refine marketing and delivery to the enterprise user is a highly successful hybrid model, and one that is likely to become increasingly prevalent in years to come.
0 comments Posted 1 Apr 2015 by Mike Bates Feed
Too many of us who work with open source software in our daily lives think of ourselves as users, people who merely take advantage of these tools without considering ourselves as an integral part of the development process. That's right. By working with an open source tool, you're automatically... Read more
4 comments Posted 3 Mar 2015 by Jason van Gumster Feed
Yellow arrows going both ways with texture
A reformed "Ad-girl," Elaine Marino of LadyCoders Productions tells me why some marketers should learn to code. Should you?
6 comments Posted 11 Dec 2014 by Jen Wike Huger (Red Hat) Feed
This is a report from the All Things Open conference, held this year at the Raleigh Convention Center. I attended Steven Vaughan-Nichols session on marketing and using the press in open source—this is a recap.
2 comments Posted 12 Nov 2014 by Nicole C. Engard Feed
What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe it's those who build your product, or maybe it's the business partners who are using it. Or maybe it's those who are blogging about it.
0 comments Posted 13 Oct 2014 by Marten Mickos Feed
Open source strategy and business models
As an organization or even individual there always seem to be questions when considering whether or not to make your project or code snippet open source. Many times, it starts with trying to figure out which license to use. But there are many other things to consider. We derived a list for you the... Read more
7 comments Posted 15 May 2013 by Michael Ferris (Red Hat) Feed

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