Marketing

What does community mean to you? Community is an overloaded word, it can mean anything. Community...
plant in forest

Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people...
Kings of business

Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered...
Interns learn about open source culture at Red Hat

This summer I worked as a marketing intern at Red Hat in the JBoss Middleware business unit. As you...
Open for business

In the last 15 years of my career I have worked at several open source software companies, each...
How do you collaborate with today's marketing teams?

In our experience, every marketing team is different--but increasingly they have a few things in...

By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough...

Over the years, I've had many people label me as a marketing guy just because I help build brands...