marketing - Page number 2

Marketing an open source business

When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling free software?") I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my experiences.
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Sitting at the intersection of brand and culture

There's a great new blog post up this week on the Harvard Business Review blog site by Bill Taylor, founder of Fast Company magazine and author of the book Mavericks at Work, entitled Brand is Culture, Culture is Brand.

As I read the post, I couldn't help but smile, as the primary point of the article is one about which I feel strongly. From the article: » Read more

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Ohio LinuxFest recap: Open marketing, not obscure marketing

Robyn Bergeron gave a Friday talk at Ohio LinuxFest titled "OM NOM - Open marketing--not obscure marketing." This post is based on her talk.

Marketing is typically done in a room of people who are removed from those who develop the things they're marketing. Open marketing (not obscured marketing!) is about turning that paradigm upside-down and doing marketing as openly as development. » Read more

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Want to reinvent management? Start with the managers.

Maybe some day we'll look back on the role of the manager in our organizations and laugh.

Such a quaint trend. Kind of like having The Clapper in every room of your house, or wearing multiple Swatch watches, or working out to Richard Simmons videos. Each seemed really helpful at the time, but looking back, we kind of wonder what the heck we were thinking. » Read more

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Five questions about authenticity and the open source way with Jim Gilmore

A few months ago, I had the opportunity to meet Jim Gilmore, co-author (with Joseph Pine) of the book Authenticity: What Consumers Really Want. I first read the book a few years ago, and it really struck a nerve for me—these guys were on to something.

So I convinced Jim to subject himself to a Five Questions interview about the place where authenticity and the open source way intersect. » Read more

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Open marketing: What does it really mean?

The Open Source Way book has a section on Open Marketing, and I'll be honest: I have my doubts.

I will grant that the American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

But in the real world? It seems to me that marketing is often better defined, "the art of convincing others they have a need for something... for which they have no need." » Read more

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Five questions about the future of music with David Pakman

Traditional media companies are in big trouble. You may have noticed. You know who else has noticed? David Pakman, currently a partner at the prestigious Venrock venture capital firm. You may also know David as the former CEO of eMusic—a fairly disruptive media company in its own right. David has over 300,000 Twitter followers and regularly blogs here about the “undoing of big media.”
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