Articles tagged with marketing


What's in a name in open source?

What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe...Read more

Open source code and business models: More than just a license

Open source strategy and business models
As an organization or even individual there always seem to be questions when considering whether or not to make your project or code snippet open...Read more

How to self-promote your open source project

plant in forest
Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people aware of something you’re passionate about . Then...Read more

Marketing open source is made for geeks

Kings of business
Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered the black swans of the social world: they were...Read more

An intern's story: Strong communities leave no stone unturned

Interns learn about open source culture at Red Hat
This summer I worked as a marketing intern at Red Hat in the JBoss Middleware business unit. As you may expect, I learned a lot about marketing and...Read more

Four insights to selling and marketing open source software

Open for business
In the last 15 years of my career I have worked at several open source software companies, each with its own unique approach to software delivery,...Read more

Collaboration is hard work: Planning for today's teams

How do you collaborate with today's marketing teams?
In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole...Read more

Marketers: It’s time to reinvent creativity

By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough,...Read more