Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people aware of something you’re passionate about . Then, over time, you get more…
Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered the black swans of the social world: they were perceived as having limited…
This summer I worked as a marketing intern at Red Hat in the JBoss Middleware business unit. As you may expect, I learned a lot about marketing and middleware. But I also…
In the last 15 years of my career I have worked at several open source software companies, each with its own unique approach to software delivery, packaging, branding, and…
In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on…
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough…