Chris Grams

1699 points

Raleigh, NC

Chris Grams is the Head of Marketing at Tidelift and author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.

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Email: chris(at)tidelift.com

Open Source Champion Author Founding Member Contributor Club

Authored Content

Is Jaron Lanier just a hater, or should we be paying attention?

Last week, my friend Greg DeKoenigsberg posted an article about Jaron Lanier's negative comments regarding open textbooks. At almost very same time, I happened to stumble upon…

The Wikimedia Foundation: doing strategic planning the open source way

Earlier this week I wrote a post about some of the cultural challenges Wikipedia is facing as its contribution rate has slowed. The comments you made were fantastic, including…

Love, hate, and the Wikipedia contributor culture problem

Last fall, a group of researchers at the Palo Alto Research Center (PARC) released a study showing an abrupt leveling off in the number of editors and edits to Wikipedia…

Five questions about the future of music with David Pakman

Traditional media companies are in big trouble. You may have noticed. You know who else has noticed? David Pakman, currently a partner at the prestigious Venrock venture…

Three tips for escaping the creativity peloton without giving up on collaboration

If you've ever watched a road bike race like the Tour de France, you know the peloton is the big group of riders that cluster together during the race to reduce drag. It's a…

A handbook for the open source way, written the open source way

Remember the Seinfeld episode where Kramer had the idea to make a coffee table book about coffee tables? I always thought that was a pretty elegant idea. Well, a few months…

Authored Comments

cgrams

30 Sep 2010

Evaluating TEDx as a brand strategy

Wow, what an amazing story, thank you so much for sharing it. Think this is probably another interesting angle to the TED brand/cultural strategy... how by mashing up the TED culture with "X" culture you can create a whole new learning experience-- for both sides.

cgrams

30 Sep 2010

Evaluating TEDx as a brand strategy

Amy-- thanks for this insightful info! Do you happen to know if all materials need to be approved by TED for all TEDx events? Or was yours in a different category?

Having been in the brand policeman role at times in the past, I can't imagine the internal infrastructure required to approve signage, materials, etc. for 700+ events per year-- that must be astounding.