Chris Grams

Authored Content

Evaluating TEDx as a brand strategy

A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here). So when I read the…

Authored Comments

Hi Ruth-- very interesting. I love the observation that gathering a community around a common idea and mission is critical to success. Did she talk more about this recommendation, or was there any discussion in the audience about the Fedora vision/mission or the Four Foundations?

http://fedoraproject.org/wiki/Overview#Our_Mission
http://fedoraproject.org/wiki/Foundations

Wondering if she found whether these core beliefs were closely or loosely held by the community members? It might be an opportunity for Fedora to educate people about them on a broader scale...

Hi Sam, I read that article yesterday too, but didn't see what you saw... very interesting point... I wonder what would have happened if this was a more open process for employees to participate in, but you've also made me wonder whether it would have even eventually been possible to open up beyond Google employees in some meaningful way.

I wonder if Google has an internal system for tracking the cultural makeup of their organizational successes? They are probably a good example of a company that has run internal projects in both an open way and a more traditional way, might be interesting to analyze the success of each approach in their environment.