Entrepreneur, marketer and open source solutions provider.
Sachin is the founder, director of Ashnik, based in Singapore. Ashnik provides open source IT solutions around infrastructure, cloud and social media for enterprises.
Sachin brings rich experience in building businesses. Has worked in IT industry for over 25 years and has provided solutions to Banking, Telecom and Government sectors. Has played a major role in establishing Red Hat and open source business in India. Has been invited to speak on open source and its growth in many public fora such as Linux Asia, Dataquest, NASSCOM, CNBC etc. Has worked closely with Central and local Governments to help them adopt opensource.
Sachin has deep interest in understanding human minds. He is always looking for ways to harness human potential and becoming better person.
Authored Comments
I am focussing on the term "creating and communicating" in the AMA definition. I am not a marketer per se, but I am a keen observer and learner for 18 years.
Communicating your offerings in a way that would convince the recipient to buy it, has been the focus of marketing communication. It is expected to be honest and true.
However the way these messages are communicated has lost its credibility (in many cases), it has lost people's trust in marketing messages.
I think, it is time now that companies embrace the the openness and simplicity in its messaging and create that trust with the recipient. In the clutter of advertisement and internet messaging what is going to stand is honest and straight forward communication.
I think if "Open Marketing" can achieve this one thing, it would benefit all - the sellers and the buyers.
I agree that the real question should be :
"What is driving the business stakeholder's acceptance of open source?"
This very much relates to the vision I had put in front of myself and my team when I started to work for Red Hat in 200,- that 'our job was to bring open source from techie's bedroom to the CxO's boardroom'. What I meant when I said 'techie' was the technical brains working in IT departments, working in software development.
Today the real question is how can open source be part of CxO's agenda. For that it is not enough to have it just cheaper, but how it can add value to the businesses.