Sal

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Salim Badakhchani | Certified I.T. professional, with over 20 years of experience, specialising in the banking and telecommunications industry. Passionate supporter of Community Software developed under Free and Open Source (FOSS) licenses and an early adopter and advocate of those technologies. Strong all rounder with broad industry experience spanning development and operations. Expert in defining process, documenting work flow, identifying best practice and developing tooling for automation.

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I like this. We will collect all the suggestions we get and present them...perhaps as a poll? That should be revealing. Thanks for your suggestion.

This was a really insightful post. I think in a situation like yours where your not experiencing the problems Rob and others have expressed, then at least from a business perspective, this conversation wont have much value.

One thing we are finding out however that the re-branding may have other positive side effects that are not necessarily sales related. We heard today from people that would like to see a more inclusive term used to express the diversity that exists in their companies and the teams that produce their software. They told us that a new term that reflects the diversity of those teams would have an overall positive effect on their businesses.

That was unexpected for us but I totally get it.