brand

3 keys to developing your organization's story openly
Developing your organization's story—the narrative that gives it its current identity and charts its future direction—is important. But it isn't easy. Chris Grams explains.
0 comments Posted 1 Sep 2016 by Chris Grams Feed
Kill extra brand names to make your open source project more powerful
Every second you spend building a new brand is one you can't invest in building the greater brand.
0 comments Posted 22 Mar 2016 by Chris Grams Feed
How to choose a brand name for your open source project
President of branding firm New Kind, Chris Grams, shares tips for naming your open source project to avoid potential expenses and dead ends.
1 comment Posted 22 Feb 2016 by Chris Grams Feed
What truly defines any open source project, making it a unique entity that is different form all other open source projects? I would propose that there are three key elements of any open source project that frame, define, and differentiate that project from all others: the code, the community, and... Read more
3 comments Posted 25 Feb 2015 by Shane Curcuru Feed
Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments. While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing?... Read more
0 comments Posted 5 Sep 2012 by Jason Hibbets (Red Hat) Feed
Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments. While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing?... Read more
0 comments Posted 5 Sep 2012 by Jason Hibbets (Red Hat) Feed
Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and... Read more
0 comments Posted 8 Aug 2012 by Jason Hibbets (Red Hat) Feed
Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and... Read more
0 comments Posted 8 Aug 2012 by Jason Hibbets (Red Hat) Feed
In my role as Red Hat’s brand manager, I am always on the look out for interesting and provocative readings about brands and branding in general. Inside the technology industry, outside the technology industry – it’s all good. There’s something to be learned from every great case study, thought... Read more
6 comments Posted 29 Apr 2011 by John Adams (Red Hat) Feed
One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a new book entitled The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World which will be out this August and covers exactly that... Read more
1 comment Posted 27 Apr 2011 by Chris Grams Feed

Pages