brand

3 keys to developing your organization's story openly

3 keys to developing your organization's story openly
Developing your organization's story—the narrative that gives it its current identity and charts its future direction—is important. But it isn't easy...Read more

Kill extra brand names to make your open source project more powerful

Kill extra brand names to make your open source project more powerful
Every second you spend building a new brand is one you can't invest in building the greater brand.Read more

How to choose a brand name for your open source project

How to choose a brand name for your open source project
President of branding firm New Kind, Chris Grams, shares tips for naming your open source project to avoid potential expenses and dead ends.Read more

3 key elements that define every open source project

What truly defines any open source project, making it a unique entity that is different form all other open source projects? I would propose that...Read more

Can governments crowdsource their brand?

Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments . While the results are still coming in, it's clear that citizens want to...Read more

Should your local government conduct an annual brand survey?

Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments . While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing? Should local governments leverage the power of their citizens and tap into public perception of their city?Read more

Does your city need a better brand?

Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and...Read more

How should a city's brand be created?

Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and high-tech.Read more