brand

Kill extra brand names to make your open source project more powerful
Every second you spend building a new brand is one you can't invest in building the greater brand.
0 comments Posted 22 Mar 2016 by Chris Grams Feed
How to choose a brand name for your open source project
President of branding firm New Kind, Chris Grams, shares tips for naming your open source project to avoid potential expenses and dead ends.
1 comment Posted 22 Feb 2016 by Chris Grams Feed
What truly defines any open source project, making it a unique entity that is different form all other open source projects? I would propose that there are three key elements of any open source project that frame, define, and differentiate that project from all others: the code, the community, and... Read more
3 comments Posted 25 Feb 2015 by Shane Curcuru Feed
Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments. While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing?... Read more
0 comments Posted 5 Sep 2012 by Jason Hibbets (Red Hat) Feed
Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments. While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing?... Read more
0 comments Posted 5 Sep 2012 by Jason Hibbets (Red Hat) Feed
Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and... Read more
0 comments Posted 8 Aug 2012 by Jason Hibbets (Red Hat) Feed
Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and... Read more
0 comments Posted 8 Aug 2012 by Jason Hibbets (Red Hat) Feed
Why is Google putting so many ads on TV?
Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United States has become a torrential downpour. For me, Google has long been one of the poster children for a new breed of company... Read more
5 comments Posted 4 Oct 2011 by Chris Grams Feed
CityCamp is an international unconference series and online community dedicated to innovation for municipal governments and community organizations. It didn't start out that way. CityCamp started as a one-off event, literally from a tweet. That event turned out to be a success beyond... Read more
0 comments Posted 3 May 2011 by Kevin Curry Feed
In my role as Red Hat’s brand manager, I am always on the look out for interesting and provocative readings about brands and branding in general. Inside the technology industry, outside the technology industry – it’s all good. There’s something to be learned from every great case study, thought... Read more
6 comments Posted 29 Apr 2011 by John Adams (Red Hat) Feed

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