Branding Branding feed

Look to these six open source projects who are doing branding right for inspiration and guidance.

Developing your organization's story—the narrative that gives it its current identity and charts...

How can your mission-driven organization develop its mission openly? Chris Grams explains.

Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the...

Every second you spend building a new brand is one you can't invest in building the greater brand.

Should your project, product, and company have the same name? Chris Grams shares some important...

President of branding firm New Kind, Chris Grams, shares tips for naming your open source project...

What truly defines any open source project, making it a unique entity that is different form all...