branding

How to avoid Brandy McBrandface issues when running projects openly
Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the first installment of a four-part series, Chris Grams explains how to avoid disasters.
0 comments Posted 7 Jun 2016 by Chris Grams Feed
How to choose the right brand architecture for your open source project
Should your project, product, and company have the same name? Chris Grams shares some important branding considerations for open source companies.
0 comments Posted 29 Feb 2016 by Chris Grams Feed
How to choose a brand name for your open source project
President of branding firm New Kind, Chris Grams, shares tips for naming your open source project to avoid potential expenses and dead ends.
1 comment Posted 22 Feb 2016 by Chris Grams Feed
Woman sitting in front of her computer
The design of everyday things is an important cultural movement. Of that, most of us have no doubt. We want our tools to work flawlessly and naturally. And open source projects are catching up on this too.
12 comments Posted 2 Feb 2015 by Rushabh Mehta Feed
Free and open source software
Robert Lindh is keen to start a conversation about how others fair when selling FOSS solutions and whether its time to re-brand open source? He nominates a new name that he has seen used in FOSS communities as a suitable candidate: Community Software.
43 comments Posted 30 Oct 2014 by Robert Lindh Feed
What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe it's those who build your product, or maybe it's the business partners who are using it. Or maybe it's those who are blogging about it.
0 comments Posted 13 Oct 2014 by Marten Mickos Feed
open source brand
Download the free All Things Open interview series eBook Being a brand manager for an open source company—like Red Hat—is completely different than for tra
4 comments Posted 25 Sep 2013 by Jen Wike Huger (Red Hat) Feed
brand community balance
While compiling OSS Watch's list of Open Source Options for Education, I discovered Koha, an open source Integrated Library System (ILS). I discovered, with some confusion, that there seemed to be several ILS systems called Koha. Investigation into the reason for this uncovered a story which... Read more
5 comments Posted 16 Apr 2013 by Mark Johnson Feed
Open brand
In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand's visibility. With so many brands jostling for attention, the low signal-to-noise ratio might tempt marketers into adopting an "everything but the kitchen sink... Read more
3 comments Posted 5 Nov 2012 by Sandro Groganz Feed
Why is Google putting so many ads on TV?
Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United States has become a torrential downpour. For me, Google has long been one of the poster children for a new breed of company... Read more
5 comments Posted 4 Oct 2011 by Chris Grams Feed

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