Branding Branding feed

Get inspiration and advice for developing your project's brand—how people know and perceive your product—from the articles in this section.

How 11 open source projects got their names

Python, Raspberry Pi, and Red Hat to name a few.
Choosing project names: 4 key considerations

A well-chosen name can greatly influence the success of your software product. Here's how to pick the perfect one.
A look at 6 iconic open source brands

Look to these six open source projects who are doing branding right for inspiration and guidance.
3 keys to developing your organization's story openly

Developing your organization's story—the narrative that gives it its current identity and charts...
4 keys to developing your mission or values openly

How can your mission-driven organization develop its mission openly? Chris Grams explains.
How to avoid Brandy McBrandface issues when running projects openly

Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the...
Kill extra brand names to make your open source project more powerful

Every second you spend building a new brand is one you can't invest in building the greater brand.
How to choose the right brand architecture for your open source project

Should your project, product, and company have the same name? Chris Grams shares some important...