branding

4 keys to developing your mission or values openly

4 keys to developing your mission or values openly
How can your mission-driven organization develop its mission openly? Chris Grams explains.Read more

How to avoid Brandy McBrandface issues when running projects openly

How to avoid Brandy McBrandface issues when running projects openly
Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the first installment of a four-part series, Chris Grams...Read more

How to choose the right brand architecture for your open source project

How to choose the right brand architecture for your open source project
Should your project, product, and company have the same name? Chris Grams shares some important branding considerations for open source companies.Read more

How to choose a brand name for your open source project

How to choose a brand name for your open source project
President of branding firm New Kind, Chris Grams, shares tips for naming your open source project to avoid potential expenses and dead ends.Read more

Good design matters for open source projects

Woman sitting in front of her computer
The design of everyday things is an important cultural movement. Of that, most of us have no doubt. We want our tools to work flawlessly and...Read more

Has the time come to rebrand open source?

Free and open source software
Robert Lindh is keen to start a conversation about how others fair when selling FOSS solutions and whether its time to re-brand open source? He...Read more

What's in a name in open source?

What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe...Read more

Who owns an open source brand—the company or the community?

open source brand
Download the free All Things Open interview series eBook Being a brand manager for an open source company—like Red Hat—is completely different than...Read more