Branding Branding feed

Get inspiration and advice for developing your project's brand—how people know and perceive your product—from the articles in this section.

How 11 open source projects got their names

Python, Raspberry Pi, and Red Hat to name a few.

A well-chosen name can greatly influence the success of your software product. Here's how to pick the perfect one.

Shane Curcuru 20 Feb 2018 135 votes 5 comments

Look to these six open source projects who are doing branding right for inspiration and guidance.

Developing your organization's story—the narrative that gives it its current identity and charts...

Chris Grams 01 Sep 2016 173 votes

How can your mission-driven organization develop its mission openly? Chris Grams explains.

Chris Grams 26 Jul 2016 193 votes

Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the...

Chris Grams 07 Jun 2016 241 votes

Every second you spend building a new brand is one you can't invest in building the greater brand.

Chris Grams 22 Mar 2016 275 votes

Should your project, product, and company have the same name? Chris Grams shares some important...

Chris Grams 29 Feb 2016 239 votes