branding

3 keys to developing your organization's story openly

3 keys to developing your organization's story openly
Developing your organization's story—the narrative that gives it its current identity and charts its future direction—is important. But it isn't easy...Read more

4 keys to developing your mission or values openly

4 keys to developing your mission or values openly
How can your mission-driven organization develop its mission openly? Chris Grams explains.Read more

How to avoid Brandy McBrandface issues when running projects openly

How to avoid Brandy McBrandface issues when running projects openly
Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the first installment of a four-part series, Chris Grams...Read more

Kill extra brand names to make your open source project more powerful

Kill extra brand names to make your open source project more powerful
Every second you spend building a new brand is one you can't invest in building the greater brand.Read more

How to choose the right brand architecture for your open source project

How to choose the right brand architecture for your open source project
Should your project, product, and company have the same name? Chris Grams shares some important branding considerations for open source companies.Read more

How to choose a brand name for your open source project

How to choose a brand name for your open source project
President of branding firm New Kind, Chris Grams, shares tips for naming your open source project to avoid potential expenses and dead ends.Read more

3 key elements that define every open source project

What truly defines any open source project, making it a unique entity that is different form all other open source projects? I would propose that...Read more

Good design matters for open source projects

Woman sitting in front of her computer
The design of everyday things is an important cultural movement. Of that, most of us have no doubt. We want our tools to work flawlessly and...Read more