Branding Branding feed

Get inspiration and advice for developing your project's brand—how people know and perceive your product—from the articles in this section.

How to apply 'release early, release often' to build a better brand

Try this faster, more collaborative process to promote your project.

Alex Kimball 18 Jul 2019 117 votes 1 comment

Python, Raspberry Pi, and Red Hat to name a few.

A well-chosen name can greatly influence the success of your software product. Here's how to pick the perfect one.

Shane Curcuru 20 Feb 2018 299 votes 5 comments

Look to these six open source projects who are doing branding right for inspiration and guidance.

Jeff Macharyas 02 Feb 2017 536 votes 4 comments

Developing your organization's story—the narrative that gives it its current identity and charts...

Chris Grams 01 Sep 2016 278 votes

How can your mission-driven organization develop its mission openly? Chris Grams explains.

Chris Grams 26 Jul 2016 340 votes

Developing a brand identity isn't easy—but it's even tougher when you don't do it openly. In the...

Chris Grams 07 Jun 2016 366 votes

Every second you spend building a new brand is one you can't invest in building the greater brand.

Chris Grams 22 Mar 2016 367 votes