branding

Has the time come to rebrand open source?

Free and open source software
Robert Lindh is keen to start a conversation about how others fair when selling FOSS solutions and whether its time to re-brand open source? He...Read more

What's in a name in open source?

What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe...Read more

Who owns an open source brand—the company or the community?

open source brand
Download the free All Things Open interview series eBook Being a brand manager for an open source company—like Red Hat—is completely different than...Read more

Lessons from Koha in open source project ownership

brand community balance
While compiling OSS Watch's list of Open Source Options for Education , I discovered Koha , an open source Integrated Library System (ILS). I...Read more

Branding and the open source marketplace

Open brand
In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand's...Read more

Should your local government conduct an annual brand survey?

Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments . While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing? Should local governments leverage the power of their citizens and tap into public perception of their city?Read more

Can governments crowdsource their brand?

Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments . While the results are still coming in, it's clear that citizens want to...Read more

How should a city's brand be created?

Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and high-tech.Read more