Branding Branding feed

Get inspiration and advice for developing your project's brand—how people know and perceive your product—from the articles in this section.

What truly defines any open source project, making it a unique entity that is different form all...
Woman sitting in front of her computer

The design of everyday things is an important cultural movement. Of that, most of us have no doubt...
Free and open source software

Robert Lindh is keen to start a conversation about how others fair when selling FOSS solutions and...

What does community mean to you? Community is an overloaded word, it can mean anything. Community...
open source brand

Download the free All Things Open interview series eBook Being a brand manager for an open source...
brand community balance

While compiling OSS Watch's list of Open Source Options for Education , I discovered Koha , an open...
Open brand

In the extremely overcrowded open source marketplace, marketing managers find it difficult to think...
Can governments crowdsource their brand?

A recent poll asked about brand practices for cities and city governments . While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing? Should local governments leverage the power of their citizens and tap into public perception of their city?