Branding Branding feed

Get inspiration and advice for developing your project's brand—how people know and perceive your product—from the articles in this section.

How to choose the right brand architecture for your open source project

Should your project, product, and company have the same name? Chris Grams shares some important...
How to choose a brand name for your open source project

President of branding firm New Kind, Chris Grams, shares tips for naming your open source project...
word experience on brown background

What truly defines any open source project, making it a unique entity that is different form all...
Woman sitting in front of her computer

The design of everyday things is an important cultural movement. Of that, most of us have no doubt...
Free and open source software

Robert Lindh is keen to start a conversation about how others fair when selling FOSS solutions and...
Brand and community balancing on a see-saw

What does community mean to you? Community is an overloaded word, it can mean anything. Community...
Brand and community balancing on a see-saw

Download the free All Things Open interview series eBook Being a brand manager for an open source...
Brand and community balancing on a see-saw

While compiling OSS Watch's list of Open Source Options for Education , I discovered Koha , an open...